Niagara County Industrial Development Agency
Project Goal: Generate quality leads from Canadian Companies that fit the IDA’s target market.
The Challenge: Integrate print, web and email to connect with the targeted audience to develop interest in the IDA’s incentive programs.
Summit MSP’s Role: Assist the IDA with marketing analytics and web development (pURLs) to create an online response channel, as well as provide all print and mail services.
Results: Turned web responses into actionable leads for the IDA’s sales team.
Testimonial: Summit MSP brings superior technology to direct marketing campaigns. Complementing our direct mail piece with personalized landing pages that gather information and measure results is extremely beneficial because it enhances the quality of our lead generation and allows our sales team to respond in time.
Andrea Klyczek - Director of Marketing, NCIDA