Eastern Niagara Hospital
Project Goal: Win a million dollar MRI Machine.
The Challenge: Motivate local residents to go online and vote for ENH in a national online contest for a free MRI machine.
Summit MSP’s Role: Produce direct mail post cards and an email campaign informing local residents about the MRI contest and why they should vote for their hometown hospital.
Results: ENH won the million dollar MRI in a national contest.